A Division of Geoff Frost & Associates
Geoff Frost CPHR. PIDP.
Talent Acquisition & Engagement Specialist
Bio
Geoff began his career in Canada working as a Horticulturist. During this time he managed a 10 acre garden centre, an environmental contracting company and a landscape management company. He also taught integrated pest management and plant pathology at the college level. During this time, Geoff found that he very much enjoyed helping his employees with their own career growth, which caused him to decide to transition into a career as an employment counsellor, eventually becoming qualified as an HR professional and now operating his own HR consulting company.
During his time in horticulture, Geoff discovered how, just like cultivating healthy plants depends on environmental factors, so too is it equally important to develop a healthy workplace culture for employees to thrive and be productive. There are so many parallels between horticulture and human resources management that are not obvious at first glance. For example, biodiversity is an important horticultural principle to keeping plants healthy, just as diversity and inclusion is important to keeping employees healthy and relatively stress-free too.
Photo by Fumiaki Hayashi on Unsplash
TESTIMONIALS
Raj Sharma
Senior Key Account Manager BC Hydro
Geoff is a consummate professional with deep knowledge of D&I. When I managed BC Hydro’s Recruitment Team he was able to source high quality applicants by taking the time to understand our R&S process end to end. Several of Geoff’s referrals are now long term employees, a testament to him understanding our business & value alignment. More recently as I’ve changed business roles but also Chair the BC Hydro Cultural Exchange Employee Network. Geoff has shared his expertise in cognitive bias and neurological context. This is shaping our delivery of workshops and awareness sessions for employees. We recently had a successful Exploring Unconscious Bias workshop with 50 attendees and members of our executive team! I look forward to working with Geoff for several years in his new capacity!
Chris Hildebrand
Regional Manager at WCG Services
I have had the pleasure of working with Geoff directly now for the past 3 years, in which time Geoff has served as an Employment Specialist. Geoff is an exceptional communicator, gifted in the art of persuasion, which is demonstrated regularly in his negotiations with prospective employers. Geoff has had tremendous success placing clients into employment utilizing his extensive network of employer contacts. He is also experienced in accessing other types of employer supports (training, subsidies, etc.) in order to ease the process of hiring a new employee. Geoff knows the value of working together and has even taken on a leadership role within our team of placement services professionals by organizing and chairing Job Developer/ Marketing meetings. Geoff also serves as Back in Motion’s Diversity Coordinator, responsible for coordinating efforts of the Diversity committee. These efforts include diversity and inclusion training, awareness and educational opportunities, including workshops, newsletters, conferences, etc. These trainings have been invaluable to our culturally diverse team. Geoff’s passion for his work has made him an asset to our team. I am proud to provide this recommendation on his behalf.
Andrea Thomson
Engagement Manager at Coupa Software
Geoff engages relationships with his clients with a sincerity that can be witnessed in each interaction. He brings a calm, pragmatic approach to imparting information in a user-friendly manner-- making otherwise challenging concepts easy to understand. It's also delightfully refreshing to enjoy his good nature and humour in the workplace. Highly recommend Geoff!
qualifications
Provincial Instructor Diploma
Provincial Instructor Diploma
Provincial Instructor Diploma
Certified to provide both in-house and online trainings.
Certified HR Professional
Provincial Instructor Diploma
Provincial Instructor Diploma
Member of the BC Human Resource Association (CPHR)
certifications
